Daydreaming world
ONE CITY, MANY PERSPECTIVES
During Milan Design Week, we turned the city into a real journey through the Daydreaming world and our community loved it.
It started at the Dreamy Kiosk where people stopped by: we spent time together connecting, watching artists at work customising our bottles. From there, we moved through the city, from the Kiosk to the 24Bottles Flagship Store and beyond.
Every place told a story. Every object offered a different way to experience it shaped by 24Bottles community.
THE DREAMY KIOSK
Where it all began.
In Piazza Mirabello, the kiosk became the entry point to the Daydreaming world Artists from Milano Tattoo School and Wallie customised bottles live, turning each one into a one-of-a-kind piece with drawings, lettering and graphic details.
A simple moment made collective.
FLAGSHIP STORE 24BOTTLES
Where the product came to life.
Our store turned into a creative lab, a space of colours, and shared moments of creativity.
Wallie led live customisation sessions where people could join, choose how to personalise their bottle, and watch it come to life in real time.
Across the city, from Rinascente and beyond, Daydreaming came to life through live engraving and customisation, each bottle shaped on the spot, became something really personal.
At Zafferano Store, 24Bottles x Poldina came together as part of the Daydreaming world. The iconic pattern moved from bottles to lamps, shaping a shared, immersive space.
A place to slow down during Design Week, grab a coffee, sit among flowers, and take in the Daydreaming atmosphere before moving on.
DAYDREAM WITH US
From Milan Design Week to everyday life.
During Design Week, our Daydreaming bottles became part of special moments: carried around, personalised, made their own. Bring the Daydreaming universe with you.
THE CUSTOM EXPERIENCE
The Daydreaming World Tour
- 04/04 La Cooperativa di Cortina, Cortina d'Ampezzo
- 09/05 Prisma Store, Barletta
- 09/05 Cucinetta, Bad Homburg, Frankfurt
- 09/05 Bosco, Ravenna
- 10/04 Mouflette, Lille
- 11/04 Antica Aguzzeria del Cavallo, Bologna
- 11/04 Guidotex, Monopoli
- 11/04 Altermundi Cirque d'Hiver, Paris
- 14/05 Cumini, Gemona del Friuli
- 15/05 Trentadue, Bari
- 16/05 Myho, Padova
- 17/04 El Market, Lille
- 18/04 Eureka, Gioia del Colle
- 18/04 StregaTe, Bologna
- 18/04 Krawany, Wien
- 18/04 24Bottles Flagship Store, Rome
- 22/05 Kauri, Merano
- 30/05 Galise, Corato (BA)