Raise awareness

Don't leave it breathless

The ocean is Earth's largest ecosystem and covers almost three-quarters of our Planet's surface. It comprises 96 per cent of its living space and provides around half of the oxygen we breathe.

Ocean safety will become increasingly stressed over the coming decades. Human activity has an impact on local, regional and global scales on this precious resource.

Ocean deoxygenation, increasing seawater temperature, open-water acidification, overfishing and of course increasing levels of plastic pollution will lead to significant changes in marine physics, chemistry, and biology. Such developments will have an effect on the environment in ways we only begin to understand.

That’s why we engraved the motto "steel lungs to breathe underwater" on the DIESEL x 24Bottles Clima Bottle, knowing that acting immediately is important and that every small action taken today counts.

Where it all began

A Real Commitment

The idea of ​​the DIESEL x 24Bottles collaboration was born by a shared vision which led to a real commitment and subsequent action by OTB.

To encourage the adoption of healthy daily practices, the group provided all its employees with reusable bottles.

"Remove Plastic from Water by Removing Water from Plastic" is the message of the awareness campaign that involves all the OTB Italian companies for a total of 2,500 employees, and that in the coming months will be extended to the group’s foreign branches to reach a total of over 6,500 people.